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More about the author: Dr. Vicki Rackner

By coaching both financial advisors through Engaging Doctors and fellow doctors through Thriving Doctors, Dr. Rackner keeps a pulse on both what is happening in the medical world and in the business world, making her the ideal coach to help financial advisors accelerate their business growth by working with more doctor clients.
MARKETING LESSONS FROM THE PHARMACEUTICAL INDUSTRY

MARKETING LESSONS FROM THE PHARMACEUTICAL INDUSTRY

31 May 2015
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If you’re a financial advisor interested in working with more physician clients, learn from the masters. Here are 7 lessons about physician engagement from the pharmaceutical industry.Lesson # 1: Give GiftsOver half of the pharmaceutical […] Read More
ask a veteran to tell you a story

ask a veteran to tell you a story

25 May 2015
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BY VICKI RACKNER MD Standing in line at Starbucks, I tapped the shoulder of a grey-haired man in front of me and said, “Excuse me; it’s almost Memorial Day.  I’m wondering: where did you serve?” […] Read More