MARKETING LESSONS FROM THE PHARMACEUTICAL INDUSTRY
If you’re a financial advisor interested in working with more physician clients, learn from the masters. Here are 7 lessons about physician engagement from the pharmaceutical industry.Lesson # 1: Give GiftsOver half of the pharmaceutical […] Read More
ask a veteran to tell you a story
BY VICKI RACKNER MD Standing in line at Starbucks, I tapped the shoulder of a grey-haired man in front of me and said, “Excuse me; it’s almost Memorial Day. I’m wondering: where did you serve?” […] Read More