Marketing to Doctors? Think Hostess Gifts
by Dr. Vicki RacknerYou invite some friends over for dinner. You answer the doorbell and welcome your guests into your home. You take their coats, and they hand you a bottle of your favorite Merlot. […] Read More
MARKETING LESSONS FROM THE PHARMACEUTICAL INDUSTRY
If you’re a financial advisor interested in working with more physician clients, learn from the masters. Here are 7 lessons about physician engagement from the pharmaceutical industry.Lesson # 1: Give GiftsOver half of the pharmaceutical […] Read More
ask a veteran to tell you a story
BY VICKI RACKNER MD Standing in line at Starbucks, I tapped the shoulder of a grey-haired man in front of me and said, “Excuse me; it’s almost Memorial Day. I’m wondering: where did you serve?” […] Read More