Do You Undermine Referrals?
Why are doctors such attractive clients? Some advisors say it’s because of their high incomes. What about your abillity to build your business by harnessing doctors’ natural propensity to share resources? You can build a […] Read More
Lead Generation through Facebook???
The abuse of Facebook is all over the news. And why do people with nefarious intent turn to Facebook? Because it works! In this week’s video, see three ways you can use Facebook for lead […] Read More
Build Trust More Quickly
The rate at which your practice grows is tied to the rate at which you build trust with prospects. Here are some ideas about how to do it. Read More
What to Do When DOctors Disappear
It’s so frustrating. You have three good meetings with a doctor prospect, and then they just vanish! What do you do? Here are three things to consider: 1. This is part of the sales process […] Read More
The 2018 Doctor Burnout report
Every medical publication I pick up seems to talk about doctor burnout. Below you will find a video that summarizes what we know about doctor burnout in 2018 and how you can leverage this information […] Read More
Get More People to Say YES
Would you like to achieve higher levels of business success? Get more prospects and clients to say YES. In this video, Dr. Robert Cialdini offers 6 ideas from the science of influence. How can […] Read More
How to Acquire DOctors with Seminar Marketing
Seminar marketing, when done correctly, is a highly effective marketing campaign. In this video, I share some tips about about to make seminar marketing work for you. Click here to download a PDF of […] Read More
Think about the Fifth Sale First
You know how difficult it is to get in front of a doctor prospect. Don’t just think about how to help THAT doctor. Consider how you can also help other doctors who know this prospect. […] Read More
Avoid Bad Financial Choices
You’ve seen that the 2017 Nobel Prize in Economics recognizes Richard Thaler’s contributions to behavioral finance. Here’s a blog post you are welcome to pass along to your doctor prospects and clients. Please include the […] Read More
Help Your Clients Plan for Disaster
You are in the business of helping your clients prepare for their futures. Are you proactively helping your clients prepare for disaster? I know how important this is. A few weeks before Katrina hit, […] Read More