How to Acquire DOctors with Seminar Marketing
Seminar marketing, when done correctly, is a highly effective marketing campaign. In this video, I share some tips about about to make seminar marketing work for you. Click here to download a PDF of […] Read More
Think about the Fifth Sale First
You know how difficult it is to get in front of a doctor prospect. Don’t just think about how to help THAT doctor. Consider how you can also help other doctors who know this prospect. […] Read More
Avoid Bad Financial Choices
You’ve seen that the 2017 Nobel Prize in Economics recognizes Richard Thaler’s contributions to behavioral finance. Here’s a blog post you are welcome to pass along to your doctor prospects and clients. Please include the […] Read More
Help Your Clients Plan for Disaster
You are in the business of helping your clients prepare for their futures. Are you proactively helping your clients prepare for disaster? I know how important this is. A few weeks before Katrina hit, […] Read More
Be Aware of Business Dangers
Early this morning, my dog and I were out for a walk around the lake. Suddenly, we heard the cries of two loons. These were not the haunting, mournful loon calls I hear at night; even […] Read More
Manage Your Relationship with the Doctors’ gatekeepers
We’re living in the time of the “Attention Economy.” How do you get the doctor’s attention? In a previous video, you learned how to get around the gatekeeper. However, once you have a relationship with […] Read More
Let’s talk about PHYSICIAN BURNOUT
According to a recent Medscape survey, 51% of physicians experience burnout. In the video below, learn what this means for physicians–and for you.. Read More
How to Acquire DOctor CLients Webinar 4/26/17
Would you like to know how to mine the treasures in the medical market? You’re invited to attend a live webinar I’m delivering on April 26th, 2017 at 9:00 AM Pacific. Participants will take away: […] Read More
relish Mistakes
This week we’ve seen a number of organizations make things worse for themselves when they made mistakes. In this week’s video, learn how to make mistakes work for you. Read More
Pay Attention to Digital Security
Do you pay your bills online? Bank online? Do you ever do it at Starbuck’s or at the airport? This is potentially risky behavior. You want to know the answer to three questions […] Read More