10 Ways to leverage curated content–the video
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The Myth of the Rich Doctor
by Vicki Rackner MD If you have physician clients or family or friends, you’re in on a dirty little secret: physicians’ high incomes do not reliably translate to high net worth.Practicing physicians earn top dollars. […] Read More
10 Ways to Leverage a Physician compensation report as a marketing tool
by Vicki Rackner MD Competitive physicians want to know where they stand in relationship to their colleagues. Compensation is generally veiled in secrecy. Reports about earnings attract physicians’ attention.You can leverage Medscape Physician Compensation Reports […] Read More
What you need to know about medical malpractive
by Dr. Vicki Rackner Medical litigation presents a potential risk to physicians’ financial well-being and a certain risk to their emotional well-being. What do financial advisors who serve physician clients need to know? Here’s a […] Read More
Marketing to Doctors? Think Hostess Gifts
by Dr. Vicki RacknerYou invite some friends over for dinner. You answer the doorbell and welcome your guests into your home. You take their coats, and they hand you a bottle of your favorite Merlot. […] Read More
MARKETING LESSONS FROM THE PHARMACEUTICAL INDUSTRY
If you’re a financial advisor interested in working with more physician clients, learn from the masters. Here are 7 lessons about physician engagement from the pharmaceutical industry.Lesson # 1: Give GiftsOver half of the pharmaceutical […] Read More
ask a veteran to tell you a story
BY VICKI RACKNER MD Standing in line at Starbucks, I tapped the shoulder of a grey-haired man in front of me and said, “Excuse me; it’s almost Memorial Day. I’m wondering: where did you serve?” […] Read More