A Strategic Content Partnership for Organizations Serving the Medical Community
Doctors are one of the most difficult professional groups to engage.
They are:
- Highly skeptical
- Time constrained
- Professionally insular
- And deeply resistant to generic financial or insurance marketing
The Enterprise Custom License is designed for organizations that serve doctors at scale—and need physician-authored, physician-approved content to build trust, engagement, and long-term relationships.
This is not a book purchase.
It is a strategic licensing partnership.
What the Enterprise Custom License Is
The Enterprise Custom License grants your organization the right to deploy customized, physician-authored intellectual property across your enterprise for education, engagement, and relationship-building with doctors.
This includes:
- Custom-branded physician books
- Integrated physician conversations
- Multi-channel deployment rights
- Strategic alignment with your organization’s goals
The result is credibility at scale—without asking doctors to “trust marketing.”
Who This Is Designed For
This licensing structure is ideal for organizations such as:
- Insurance carriers and agencies
- Financial services firms serving physicians
- Professional associations
- Medical education organizations
- Residency, fellowship, or training programs
- Healthcare-adjacent enterprises with physician audiences
If your organization needs to engage:
- Hundreds—or thousands—of doctors
- Across programs, regions, or institutions
This license is built for you.
What Makes This Different From a Standard Book License
The Enterprise Custom License goes far beyond individual or advisor-level customization.
This partnership includes:
- ✅ Enterprise-wide customization and branding
- ✅ Alignment with your organizational mission and messaging
- ✅ Physician-to-organization credibility transfer
- ✅ Content doctors recognize as clinically authentic
- ✅ Long-term deployment rights across teams and channels
You are not distributing a book.
You are embedding medical trust architecture into your organization.
What’s Included (Customized Per Engagement)
Each Enterprise Custom License is tailored, but typically includes:
- ✅ Custom-branded physician book(s)
- ✅ Executive-level customization and positioning
- ✅ Recorded interviews or conversations integrated into the content
- ✅ Digital and audio formats
- ✅ Distribution rights across approved organizational channels
- ✅ Strategic guidance on deployment and use cases
- ✅ Defined license term and scope
The scope, duration, and scale are structured intentionally to support measurable organizational outcomes.
How Organizations Use Enterprise Licensed Content
Organizations deploy this content to:
- Support national or regional physician outreach
- Anchor educational initiatives
- Enhance advisor, agent, or representative credibility
- Improve physician engagement and response rates
- Normalize complex financial conversations
- Strengthen long-term physician relationships
This content works because it:
- Feels educational, not promotional
- Speaks the language of clinicians
- Respects physician culture and psychology
Investment & Engagement Structure
Enterprise licensing engagements are custom-scoped based on:
- Number of programs or divisions
- Size of physician audience
- Level of customization
- Length of license term
- Deployment breadth
Enterprise investments typically begin in the six-figure range, reflecting:
- Strategic scope
- Intellectual property licensing
- Custom development
- Organizational reach
This is a partnership—not a transactional purchase.
Why Organizations Choose This Approach
Organizations choose the Enterprise Custom License because:
- Doctors trust physicians—not brands
- Generic content damages credibility
- Physician engagement requires cultural competency
- Long-term trust outperforms short-term tactics
This approach allows organizations to:
Lead with service, credibility, and respect—while still achieving business objectives.
A Note on Fit
Not every organization is a fit for an enterprise licensing partnership.
This offering is best suited for organizations that:
- Value long-term physician relationships
- Are committed to ethical, educational engagement
- Understand the importance of trust in the medical community
If that aligns with your goals, we should talk.
Next Steps
Enterprise partnerships begin with a strategic conversation, not a sales pitch.
👉 Request an Enterprise Strategy Call
We’ll explore:
- Your physician audience
- Your organizational goals
- Potential use cases
- Scope, timeline, and alignment
If there’s a fit, we’ll design a licensing structure that serves both your organization and the physicians you support.
Final Thought
Doctors don’t respond to campaigns.
They respond to credibility, alignment, and respect.
The Enterprise Custom License exists to deliver those qualities—at scale.