July 1st is a red-letter day in the world of medicine.
Why?
It’s because medical/dental school begins July 1st. That means that doctors advance a step at the end of June. They graduate from medical school at the end of June. They end their residency or fellowship training and begin their first jobs around July 1st.
Since most doctors sign annual employment contracts, job shifts are usually made around July 1st.
That means that there are new doctors arriving in your town around July 1st. And the first few months a doctor joins a new practice, they actually have time for you to take them out for coffee or breakfast or lunch.
The video below will show you some specific campaigns that will help you jump on July 1st marketing opportunities.