Avoid 9 Costly Mistakes Financial Advisors Make When Engaging Doctors
If you are a financial advisor who would like to work with more doctor clients, here are 9 costly mistakes to avoid. Mistake #1: Deliver an unappealing message. Half of doctors report they are behind in […] Read More
How to Persuade a Doctor to Take Action
You’ve met with a doctor prospect five times, and he’s on board with your proposed plan. How do you inspire him to take action? Of the 10 Laws of Physician Engagement, please remember this one: the most influential […] Read More
How to Engage Doctors on Facebook
Have you ever thought about investing in Facebook marketing to engage doctor prospects? In this video. Dr. Vicki Rackner addresses 3 questions: Why would you consider Facebook marketing? How does Facebook work? How can you […] Read More
What Do Doctors Want?
What do doctors want from a financial advisor/ wealth strategist? I asked them! In my interviews with hundreds of physicians and dentists, here are the answers that came up most frequently: “Someone who understands me.” […] Read More
Get Past DOctors’ Inner Gatekeepers
You already know that it’s very difficult to get your message in front of doctor prospects. Doctors’ gatekeepers pride themselves on their ability to protect their boss’ time and attention. Maybe they secretly wanted to […] Read More
Would You Like to Take a Doctor Out to Breakfast?
If you like taking doctors out to breakfast, July is your month! Here’s how and why. Think of July 1st as the start of the medical new year. Medical schools and residency programs all begin July 1st. […] Read More
Videos for Doctors–Webinar Replay
Doctors want to work with experts. In this webinar tutorial, Dr. Vicki Rackner offers ideas about how you can establish yourself as an expert by creating and distributing videos. Click here to download the slides. […] Read More
Great Gifts for Doctors
You invite some people over for dinner. You answer the doorbell and welcome your guests into your home. They hand you a bottle of your favorite Merlot. What a delight! A thoughtful hostess gift builds […] Read More
DOn’t Be Bullied By Your Inner Critic
Do you find that your business progress is slowed by your inner critic? I’ve been watching a family of nesting osprey. Imagine if the chicks hatched with inner critics saying, “Stay in the nest; it’s […] Read More
The 10 Laws of PHYSICIAN ENGAGEMENT
What happens if you drop your coffee mug? The mug and its contents drop. You get the same result if you lose your grip on your car keys, an egg (yuk) or your laptop. Happens every […] Read More