High Performance lessons from the blueberry farm
My son and I pick blueberries each summer. Sounds like a nice relaxing family activity, right? It was in years past. Now, however, my son is a highly competitive adolescent who wants to win. Even […] Read More
Celebrate the American Dream
Photo by Jal Schrof at PBase.com It was a Fourth of July celebration I will never forget.I was honored to be invited to a friend’s naturalization ceremony. He came to the US as an adult […] Read More
Avoid language that offends
by Vicki Rackner, MD When you speak with physicians, what words do you use to describe the most sweeping health care reform in 50 year? The Affordable Care Act? Obamacare? For years I used […] Read More
Jump on July first marketing opportunities
Think of July 1st as the start of physicians’ new year. Summer offers you prime marketing opportunities. As the days get hotter, it’s time to press down on the marketing gas pedal—not ease up. […] Read More
10 Ways to leverage curated content–the video
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The Myth of the Rich Doctor
by Vicki Rackner MD If you have physician clients or family or friends, you’re in on a dirty little secret: physicians’ high incomes do not reliably translate to high net worth.Practicing physicians earn top dollars. […] Read More
10 Ways to Leverage a Physician compensation report as a marketing tool
by Vicki Rackner MD Competitive physicians want to know where they stand in relationship to their colleagues. Compensation is generally veiled in secrecy. Reports about earnings attract physicians’ attention.You can leverage Medscape Physician Compensation Reports […] Read More
What you need to know about medical malpractive
by Dr. Vicki Rackner Medical litigation presents a potential risk to physicians’ financial well-being and a certain risk to their emotional well-being. What do financial advisors who serve physician clients need to know? Here’s a […] Read More
Marketing to Doctors? Think Hostess Gifts
by Dr. Vicki RacknerYou invite some friends over for dinner. You answer the doorbell and welcome your guests into your home. You take their coats, and they hand you a bottle of your favorite Merlot. […] Read More