The Medical Market Requires an Adapter
Why Great Marketing Often Fails with Physicians When the famous bank robber Willy Sutton was asked why he robbed banks, he famously replied: “Because that’s where the money is.” For financial professionals, the medical market […] Read More
Don’t Fall in Love with a Physician Niche Until You Run the Numbers
How AI Can Become Your Marketing Thought Partner Before You Waste a Year Going in the Wrong Direction One of the first important decisions I made after graduating from medical school wasn’t whether I would practice medicine. […] Read More
The Engaging Doctors Manifesto
Doctors deserve better than generic financial advice. They deserve advisors who understand their world. At Engaging Doctors, we believe financial advisors have the power to transform lives — not merely by growing wealth, but by […] Read More
How The Medical Market is Different
There are many coaching and consulting firms that promise to help financial advisors break into a niche. But Engaging Doctors is the only physician-led growth platform built exclusively for financial advisors who serve doctors. And […] Read More
Suits vs. White Coats
Suits vs. White Coats Which World Are You Truly Wired For? There are two very different professional worlds in the high-income economy: The World of Suits — business-minded decision makers The World of White Coats — clinicians […] Read More
The White Coat Test™: The Fastest Way to Know Whether Your Marketing Will Work with Physicians
Most financial advisors struggle to attract physician clients for a surprisingly simple reason: They’re asking the wrong question. Instead of asking: How do I get a doctor’s attention? How do I get physicians to respond? […] Read More
The Heartbeat of Practice Growth: Why Every Doctor Encounter Needs a Lub and a Dub
Most financial advisors think marketing and selling are separate activities. I don’t. I think they’re two parts of the same heartbeat. As a surgeon, I spent years listening to heart sounds. Lub-dub. Lub-dub. Lub-dub. A […] Read More
What the 2026 Medscape Physician Wealth Report Means for Financial Advisors
The 2026 Medscape Physician Wealth & Debt Report recently landed in my inbox. You can sign up for a free Medscape account and read the whole report. Every year, I look forward to reading it—not […] Read More
What Financial Advisors Don’t Understand About Physicians and Lawsuits
Physicians face unique professional risks that many financial advisors don’t fully understand. While advisors often recognize that doctors worry about lawsuits, the emotional and financial impact of medical litigation is frequently underestimated. Understanding these concerns […] Read More
The Pink Door Mistake: Why Doctors Leave Your Website in Three Seconds
A few years ago, a Seattle restaurant called The Pink Door became famous. The restaurant doesn’t have a sign. Instead, patrons find a pink door tucked into Pike Place Market. The owners rely on word […] Read More