Sir Isaac Newton's Million-Dollar Mistake: A Story Every Financial Advisor Should Tell Physician Clients
“I can calculate the motions of the heavenly bodies, but not the madness of people.”— Sir Isaac Newton If you’ve worked with physicians for any length of time, you’ve probably heard some version of this […] Read More
AI Is Your Thought Partner, Not Your Substitute CEO
Artificial intelligence is changing the way financial advisors work. Every week I hear another advisor say, “I used ChatGPT to write an email,” or “AI helped me brainstorm a webinar,” or “I asked AI to […] Read More
The Medical Market Requires an Adapter
Why Great Marketing Often Fails with Physicians When the famous bank robber Willy Sutton was asked why he robbed banks, he famously replied: “Because that’s where the money is.” For financial professionals, the medical market […] Read More
Don’t Fall in Love with a Physician Niche Until You Run the Numbers
How AI Can Become Your Marketing Thought Partner Before You Waste a Year Going in the Wrong Direction One of the first important decisions I made after graduating from medical school wasn’t whether I would practice medicine. […] Read More
The Engaging Doctors Manifesto
Doctors deserve better than generic financial advice. They deserve advisors who understand their world. At Engaging Doctors, we believe financial advisors have the power to transform lives — not merely by growing wealth, but by […] Read More
How The Medical Market is Different
There are many coaching and consulting firms that promise to help financial advisors break into a niche. But Engaging Doctors is the only physician-led growth platform built exclusively for financial advisors who serve doctors. And […] Read More
Suits vs. White Coats
Suits vs. White Coats Which World Are You Truly Wired For? There are two very different professional worlds in the high-income economy: The World of Suits — business-minded decision makers The World of White Coats — clinicians […] Read More
The White Coat Test™: The Fastest Way to Know Whether Your Marketing Will Work with Physicians
Most financial advisors struggle to attract physician clients for a surprisingly simple reason: They’re asking the wrong question. Instead of asking: How do I get a doctor’s attention? How do I get physicians to respond? […] Read More
The Heartbeat of Practice Growth: Why Every Doctor Encounter Needs a Lub and a Dub
Most financial advisors think marketing and selling are separate activities. I don’t. I think they’re two parts of the same heartbeat. As a surgeon, I spent years listening to heart sounds. Lub-dub. Lub-dub. Lub-dub. A […] Read More
What the 2026 Medscape Physician Wealth Report Means for Financial Advisors
The 2026 Medscape Physician Wealth & Debt Report recently landed in my inbox. You can sign up for a free Medscape account and read the whole report. Every year, I look forward to reading it—not […] Read More