The Fallen Heroes project
Happy Memorial Day! Every year I tell the story of a friend who honors Fallen Heroes every day. Michael Reagan is an internationally recognized artist who has assisted charities such as Seattle’s Children’s Hospital raise […] Read More
Don’t You Just Love Post-it Notes?
I read that Spencer Silver, the inventor of the glue that made Post-it Notes possible, died this week. According to his NYT obituary, “Dr. Silver worked in 3M’s central research laboratory developing adhesives. In 1968 […] Read More
July 1st Marketing Opportunities
July 1st is a red-letter day in the world of medicine. Why? It’s because medical/dental school begins July 1st. That means that doctors advance a step at the end of June. They graduate from medical […] Read More
What Financial Advisors Need to Know about Medical Lawsuits
It was one of those rare evenings when my husband and I were home having dinner together. We looked out the kitchen window to see someone back into the driveway, leave the car running and […] Read More
“What Do I Do When a DOctor Disappears?”
You may have been there yourself. You’re engaged in a conversation with a physician prospect. He seems interested. Then suddenly, he vanishes. When a doctor vanishes, it usually has nothing to do with you. Priorities have […] Read More
Docs and Moorings
This morning I saw something you don’t see every day. A strong wind blew through the area last night, separating a dock from its mooring. What a perfect metaphor for the impact of COVID on the […] Read More
How to Overcome Fee Objections
Have you ever wondered, “How do I overcome fee objections?” My short answer is, “Begin at hello.” From the very beginning of the relationship, understand why money is important to your prospect. What are their goals and dreams and […] Read More
The Power of Story-Telling
A financial advisor whom I coach—let’s call her Sandy (not her real name)— was invited to present at a virtual “meet and greet” at a major hospital. The doctors who are employed at this hospital […] Read More
Do DOctors You Serve Want to Discuss Entrepreneurship?
I do my best to keep my finger on the pulse of “hot topics” among doctors. These days, entrepreneurship tops the list. Physicians and dentists are specifically interested in: How to attract more patients to […] Read More
Lessons from Groundhog Day
Can you hear the words “Groundhog Day” without flashing to the movie classic with Bill Murray? In the movie, every day is a replay of the one that came before. Bill Murray’s character fails to […] Read More