Are you thinking about attracting, engaging and serving more doctor clients in 2024? Maybe you’re wondering how you would get started, or how you could scale so you serve even more doctor clients.

Here’s what Ed Slott has to say.

Imagine Going to Medical Marketing School

Imagine you could go to “medical marketing school” and learn exactly what to say and what to do to attract, engage and serve more doctor clients—all without wasting your time or your efforts or your marketing dollars.

You don’t have to imagine!

For the over a decade I’ve offered my signature Cracking the Physician Code course. Hundreds of financial advisors, tax strategists and revenue managers have taken this course. Participants regularly tell me that when they translate the course ideas into action, they get results! They replace confusion and uncertainty with a clear proven path, generate more revenue and become more profitable.

Let a Physician Show You How to Build Business Relationships with Doctors

If you’re serious about working with more doctor clients in 2024, let a physician pull back the curtain and show you:

The Ten Laws of Physician Engagement. You can discover the ways in which marketing to doctors (B2D) is different than marketing to business people (B2B). You can learn the “secret handshakes” and conduct yourself like the medical insider with whom physicians want to work.

The B2D Blueprint Even if you’re starting from scratch without a single doctor client, you can master the 6 steps of the B2D Blueprint—a  soup-to-nuts proven formula for laying the foundation that supports sustained growth. This includes modules about:

• 1. Finding your focus. If you want to grow quickly, don’t try to be all things to all doctors. You can discover ways to “slice the doctor pie” and choose your strategic focus.
• 2. Gathering the intelligence to help you be at the right place and the right time with the right marketing message.
• 3. Grooming for engagement by creating an online presence that plants your flag in the medical market –and communicates your interest in serving doctors.
• 4. Creating magnetic marketing messages/campaigns that attract—and not repel—doctor prospects.
• 5. Developing sales funnels in which you regularly deliver high-value content that doctors want to receive to accelerate trust-building.
• 6. Cultivating a culture of introductions The most influential person in a doctor’s life is another doctor. Discover how to graciously invite doctors into your “conspiracy of service” so that no doctor suffers in silence.

Want to Enroll in the Cracking the Physician Code Course?

The Cracking the Physician Code Course is generally accessed as a virtual on-demand course. Participants work through the eight video modules at their own pace.

Since I’m committed to delivering the most up-to-date information about what’s happening in the medical community today, I re-tape the course every year. I include the best practices that work today. This year I’ll specifically address the residual impact of COVID on physicians’ financial lives, review what we know about physicians and taxes and show you doctors’ social networking habits.

I will deliver the 2024 course LIVE beginning February 6th, 2024. All eight modules are delivered Tuesdays at 10 AM Pacific. The training sessions usually run about 45 minutes, and then I offer live coaching.

All of the sessions are taped, and anyone who signs up for the course in 2024 will have access to the on demand recordings for life.

If you want to work with doctor clients, there is simply no other training that sets you up for success like the Cracking the Physician Code course. Where else can you:

• Gather insights about building business relationships with doctors from a doctor and avoid common costly mistakes?
• Learn about doctors and their relationship with money from someone who has interviewed hundreds of doctors about their money stories and written three books about it?
• Access a proven practice-building blueprint that has helped hundreds of financial advisors reach their business goals by attracting, engaging and serving more doctor clients?

Consider the lifetime value of even a single physician client.

Think about the consulting fee you might be willing to pay to a physician who could offer you show you exactly what to say, and what NOT to say so doctors will listen.

Imagine being instructed by the person Ed Slott describes as the go-to expert for working with doctors.

My clients’ experience shows that mastering the content delivered in the Cracking the Physician Code course can translate into six and seven figures of added revenue. If I base fees on a 10:1 ROI, I could easily justify a tuition of $20K.

However, I’m committed to helping more doctors by helping more financial advisors understand doctors’ unique financial needs.

That’s why the investment to participate in the Cracking the Physician Code Course is not $20K or $10K or even $5K. For over a decade the tuition has been $1997.

The tuition is going up in 2024 to more closely reflect its true value.

However, you have one last chance to enroll in the Cracking the Physician Code course for the tuition of $1997.

We begin the live delivery of the course February 6th, 2024.

Would you like to join us?

If you have an interest in working with more doctor clients, this course will help you get the results you seek.

You don’t want to miss this opportunity!

Click here to learn more and register.

You assume no risk. Enrollment comes with a 100% money-back guarantee.

To your success!