Successful businesses solve their clients’ problems. Patients want to go to doctors who offer the definitive cure.
But what happens when a cure is not possible?
I would argue that simply being there with a caring human connection has strong therapeutic value.
If you are a financial advisor, your clients are in financial pain. You cannot fix the market. However, you can say to your clients, “You are not alone in your pain. I’m here with you. We’ll get through this together.”
Ordinary people can deal with extraordinary levels of pain; what’s intolerable is to be alone in the pain. This is what leads to suffering. #financialpain