You wouldn’t use a B2C marketing plan and expect to attract a corporate client. In the same way, you can’t attract, engage and serve doctor clients without an understanding of how they tick, how to reach them, and how to talk to them. The marketing strategy you need is so unique that we call it B2D (Business-to-doctors).
Unlike B2B or B2C relationships, B2D requires a few extra tweaks to be successful. Even strategies that have proven effective for other prospects won’t deliver the same results when used with doctors. For you to make meaningful, mutually beneficial connections with doctors, you need the help of a doctor.
