As you set your vision for 2020, you could be asking, “What do I need to do to get there?”
I invite you to consider a different question: “What do I need to stop doing?”
I invite you to consider a different question: “What do I need to stop doing?”
Gardeners know that weeding promotes the health and growth of the desired plants.
How can you “weed your practice” to optimize the chances that you achieve your business goals this year? Here are 20 questions you might want to ask:
- Do you need to weed out clients who drain your time and your energy? When you eliminate your “energy vampire” clients, it frees up the time and space to welcome new clients.
- Do you need to weed out activities that drain your energy and resource? Could you outsource them? Eliminate them altogether?
- Do you need to stop complaining? Read A Complaint-Free World to understand the impact.
- Do you need to eliminate sources of irritation? I’m speaking at a meeting and found it annoying that I had to move my chair every time people in my isle wanted to leave. During the break, I moved the table to give them more room.
- Do you need to weed out beliefs that stand in the way of success? Is perfectionism keeping you from creating videos? Is the fear of failure keeping you from launching a new campaign?
- Do you need to weed out habits that stand in the way of success? Are you talking when you could be listening? What about your emails habits? Social media habits? Are you watching TV rather than reading?
- Do you need to stop work long hours and consider how to increase your productivity? Are you planning for time off?
- Do you need to stop ignoring the reality that you have basic human needs? Do you want to achieve high levels of performance, but ignore your body’s requirements for sleep, good nutrition, exercise and human connection?
- Do you need to give up procrastination or over-analysis that keep you from moving forward?
- Do you need to give up giving up on prospects too soon? On average, prospects will need to be exposed to your message 6 to 12 times before they become your clients? Do you have automated sales funnels in place that work?
- Do you need to give up giving up on practice-building activities too soon? If you talk with two prospects and you don’t get the response you want, do you say, “This doesn’t work?” Are you really giving campaigns a fair shot before dismissing them?
- Do you need to give up asking the wrong people for advice? Are your coaches and mentors people who have a track record of achieving the results you want to enjoy?
- Do you need to give up creating marketing messages or video titles based on what you think instead of asking your prospects and clients what THEY think before you launch campaigns?
- Do you need to give up guessing on what others think, and instead asking about observed behaviors?
- Do you need to give up the idea that you don’t need to grow and evolve through ongoing education, coaching and mentoring? Even professional athletes have coaches.
- Do need to give up failing to take a next step with each encounter?
- Do you need to give up managing your practice by whim? Do you do the things you know you need to do even when you don’t feel like doing it?
- Do you need to give up being too invested in closing any one prospect? You will scare away prospects if they feel your desperation. Instead build and implement proven lead generation systems—and sales funnels.
- Do you need to give up telling yourself fibs? Do you say, “I’m working hard?” when you are investing large chunks of your time in non-productive activities?
- Do you need to give up focussing on your credentials, your process or your methodology and start focussing on your clients’ wants and needs?
What can YOU give up that will help you achieve your goals in in 2020?