How to Engage Doctors on Facebook
Have you ever thought about investing in Facebook marketing to engage doctor prospects? In this video. Dr. Vicki Rackner addresses 3 questions: Why would you consider Facebook marketing? How does Facebook work? How can you […] Read More
What Do Doctors Want?
What do doctors want from a financial advisor/ wealth strategist? I asked them! In my interviews with hundreds of physicians and dentists, here are the answers that came up most frequently: “Someone who understands me.” […] Read More
Get Past DOctors’ Inner Gatekeepers
You already know that it’s very difficult to get your message in front of doctor prospects. Doctors’ gatekeepers pride themselves on their ability to protect their boss’ time and attention. Maybe they secretly wanted to […] Read More
Would You Like to Take a Doctor Out to Breakfast?
If you like taking doctors out to breakfast, July is your month! Here’s how and why. Think of July 1st as the start of the medical new year. Medical schools and residency programs all begin July 1st. […] Read More
Videos for Doctors–Webinar Replay
Doctors want to work with experts. In this webinar tutorial, Dr. Vicki Rackner offers ideas about how you can establish yourself as an expert by creating and distributing videos. Click here to download the slides. […] Read More
Great Gifts for Doctors
You invite some people over for dinner. You answer the doorbell and welcome your guests into your home. They hand you a bottle of your favorite Merlot. What a delight! A thoughtful hostess gift builds […] Read More
DOn’t Be Bullied By Your Inner Critic
Do you find that your business progress is slowed by your inner critic? I’ve been watching a family of nesting osprey. Imagine if the chicks hatched with inner critics saying, “Stay in the nest; it’s […] Read More
The 10 Laws of PHYSICIAN ENGAGEMENT
What happens if you drop your coffee mug? The mug and its contents drop. You get the same result if you lose your grip on your car keys, an egg (yuk) or your laptop. Happens every […] Read More
What You Need to Know About MD Burnout
According to a 2019 Medscape survey, 44% of US physicians experienced burnout last year. In other words, almost half of practicing physicians did not experience the joy of treating patients. Why is this number important for you? […] Read More
How to Engage Doctors with Webinars
Would you like to engage doctors with webinars? Watch this tutorial about how to do it. You can click here to download the slides. Click here to learn more about how we can help you […] Read More