The WORST Doctor to Prospect
Logic suggests that your personal doctor might be a good person to approach about doing business with you. Your treating physician is the WORST doctor to prospect. In this video, learn what kind of practice-building message […] Read More
Getting Doctors to Do Business with You: Tutorial
Would you like to work with more physician clients? In this webinar, Richard Weylman founder of The Weylman Center hosts Dr. Vicki Rackner to discuss ways to acquire doctor clients. Click here to download a […] Read More
Stop Checking in with DOctors
lA doctor expressed interest in your services, and then you cannot re-engage them. What do you do next? I advise that you do NOT call and “check in”. Instead, reach out and deliver value. Here […] Read More
The Legacy of Alfred nobel
Imagine reading your obituary and not liking what you saw. That’s exactly what happened to Alfred Nobel. The French press learned about the death of Alfred’s brother, and erroneously ran Alfred’s obituary. Reading […] Read More
Tell Stories about Doctors’ Financial Mistakes
Why do only half of doctors work with professional financial advisors? My conversations with hundreds of physicians and dentists suggest that doctors’ embarrassment and shame about their previous financial mistakes pose a significant barrier to […] Read More
What I’ll tell 200 Surgeons
In a few weeks, I’ll be delivering a presentation to about 200 surgeons gathered at a medical meeting. Further, I was able to inspire the meeting planner to invite a financial advisor to share […] Read More
What’s Working in 2018?
Labor Day often marks the beginning of a renewed dedication to business-building. Do you find that your marketing efforts to acquire doctor clients are not working as well as they used to? If the answer […] Read More
Get a Doctor to Toot Your Horn
I have never really liked tooting my own horn. Further, I often distrust people who toot their horns. After all, people can say anything they want about themselves. Instead, I encourage you to inspire doctors […] Read More
What’s Working in 2018
The medical new year began July 1st.. Are you implementing the best practices to acquire more doctor clients this year? I have been helping financial advisors accelerate their growth by acquiring more doctor clients for […] Read More
How Well Do You Read Minds?
Have you ever gotten a birthday present that left you wondering, “What was this person thinking? This gift is nice, but it’s wrong for me!” Delivering your marketing message is like giving a gift. You […] Read More