| In this past year I’ve seen an explosion of doctors interested in some sort of entrepreneurship.
For some this means treating their practice as a business, becoming more profitable, adding cash services, selling products and/or hiring PA’s, nurse practitioners or other physicians.
Physicians are joining communities to share ideas about non-clinical ways to generate revenue. Some examples include:
- Doctors generating “mailbox money” through real estate investing
- Doctors generating income through writing
- Doctors generating income through serving as an expert in medical litigation.
Other physicians are scaling their passions and missions. Here are three examples.
You might have caught the pediatrician on Shark Tank there to pitch her company Ready, Set, Food. Her mission is to decrease the incidence of allergies by introducing highly allergenic foods, like peanuts and eggs, at 4-6 months of age. She sells a powder that can be mixed in breast milk or formula.
Another doctor is selling a line of scrubs that are designed for women through her company Jaanuu.
A third doctor launched a line of soft bras for women being treated for breast cancer through her company Make Merry.
How about your doctor prospects? Are they interested in reinventing their careers? Here are three questions that you can pose to help them gain clarity about their next steps:
- How much money do you NEED –for today and tomorrow?
- How much money do you WANT–for today and tomorrow?
- How much is enough?
These questions quickly lead to a conversation about their values. This is where you can shine! |
