Your Signature Talk: Your “Professional Little Black Dress”

Every stylish woman has a little black dress.

As you attract, engage and serve more doctor clients, think of your signature presentation as your “professional little black dress.”

How well does your signature presentation work? Does it garner attention—and for the right reason? Does it fit you? Does it support your practice-building goals?

Here are the biggest mistakes financial advisors make with their signature talk:

1. They don’t have a signature talk.
2. They think, “If I just demonstrate to doctors how much I know in my talk, they will want to meet with me.” 
3. They fail to tap into what doctors really desire, and instead deliver content they think doctors SHOULD know.
4. They fail to address and overcome objections. 
5. They fail to offer follow up for doctors who do not immediately say yes.

Here are a few tips to create a successful signature talk that delivers results:

1. Understand what your doctor prospects desire.
2. Understand doctors’ objections as they consider moving forward with you.
3. See your signature talk as a bridge that transports doctors from where they are now to where they want to be. 
4. Tell stories.
5. Make doctors the heroes of your stories.

Understand that you always have the ability to craft a more compelling, attractive and effective signature talk. 

Watch the video below with some more tips.