It’s no surprise that the holiday season offers many opportunities for you to deepen your connections with doctor prospects and clients.
However, done wrong, holiday outreach efforts can alienate the very people you want to engage.
Here are a few tips:
Remember that great content is a gift.
If you help early career doctors manage medical school debt, offer some low-cost ways to create family holiday rituals instead of going overboard with spending on gifts. If you help clients reduce their taxes, offer some end-of-year tax tips.
Make sure that your marketing efforts align with your brand experience.
If you help doctors become more philanthropic, consider giving a donation to your client’s favorite charity. If you’re known as someone who brings people together, consider hosting a client appreciation event.
Use humor with caution.
What’s funny in your eyes may not be so funny in the eyes of your prospect. When in doubt, get the opinion of others before you send it out.
Would you like more holiday marketing ideas?
Join us Tuesday November 19th at 9 AM Pacific/Noon Eastern for a special webinar.
The Do’s and Don’ts of Holiday Marketing: Why Holiday Marketing Works–and How to Get It Right
Participants will take away:
- The 3 Kinds of Holiday Outreach Efforts
- The Best Times to Send Emails during the Holiday Season–and the Times to Avoid
- Gift Ideas that Won’t Break the Bank
- Take a “Forgotten” Step to Get Better Results.
- What You MUST NOT Do During the Holiday Season .