Have you ever tried sending a text or an email and failed to connected with the person you want to reach?
You go back and discover that you’re off by a single digit in the phone number or a single letter in the email. However, that single incorrect character makes the difference between connecting and not connecting.
You want to connect with doctor prospects.
If you’re having challenges connecting with doctor prospects in the past, you might tell the story that “you just can’t reach doctors.”
Here’s the great news. Success in the medical market may be closer than you think.
You just need that one missing piece. All you have to do is identify the incorrect character and replacing it with the right one.
And here is insider secret among successful financial advisors…
Aligning what you say and do with the ways doctors innately act represents the key—and often missing piece— to unlocking the potential in the medical market.
What does that really mean?
Success in the medical market begins with minding your medical manners.
This begs the question: how skilled are you at minding your medical manners?
Manners Matter
Good manners build bridges between people; bad manners build barriers.
You most likely taught your children good manners. Say, “Please and thank you.” Say, “I’m sorry” Ask permission. Cover your mouth when you cough or sneeze. Be kind and compassionate. You explain to your children that good manners will help them be more successful in life.
Imagine going on a first date, and discovering this person has terrible table manners. They spit chicken bones onto the table and then use the tablecloth as a napkin.
Would you go out on a second date?
Etiquette Varies
Etiquette is the code of manners among groups of people. It helps us to know how to treat others respectfully and appropriately in any context.
For example, when I visited China, the tour guide offered tips about being respectful. He said, “When we go to restaurants, you won’t find napkins. Use the tablecloth as your napkin.” He also said that the polite way to deal with bones served with many dishes was to spit them out onto the table.
In a similar way, good manners among doctors is different than among business owners.
By knowing how to read social cues and communicating effectively, we put others at ease, foster meaningful relationships and create a comfortable and relaxed atmosphere wherever we go.
Medical Manners and Medical Etiquette
What is your mastery of medical manners and medical etiquette?
It’s considered polite to greet someone with a handshake. The handshake began as a gesture to demonstrate that you came to the gathering unarmed.
Do you meet with a physician prospect armed with a sales pitch? That is considered rude among doctors.
Etiquette is like the secret handshake that distinguish members from nonmembers.
This why we go over medical etiquette in the Cracking the Physician Code course.
What’s good manners in one setting is rude in another. Visiting China, and we were told to spit on the chicken bones onto the tablecloth. Further, the tablecloth was to be used as the napkin
Addressing a doctor you are just meeting by their first name is considered rude. That’s the best way to lose the sale at hello.
Medical Manners Are Learned
You are not born knowing the rules of etiquette; you have to be taught.
Here’s the paradox. The lapse of knowledge is the most common cause of faux pas.
If you want to achieve higher levels of success in the medical market, invest in mastering your medical manners.